This Privacy Policy explains how Edinburgh Kidney (referred to as “we,” “us,” or “our”) collects, uses, discloses, and protects the personal information of individuals who visit our website at www.edinburghkidney.co.uk (the “Website”). We are committed to protecting your privacy and complying with the General Data Protection Regulation (GDPR) as applicable in the United Kingdom. By accessing or using our Website, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with our practices, please do not use the Website.
We may collect personal information from you when you visit our Website or interact with us. The types of personal information we collect may include:
1.1. Contact Information: When you fill out our contact forms or send us an email, we may collect your name, email address, phone number, and any other information you provide.
1.2. Website Usage Information: We may collect non-personal information about how you use and navigate our Website, including your IP address, browser type, device information, operating system, and usage patterns. This information is collected through cookies and similar technologies. Please refer to our Cookie Policy for more details.
We may use the personal information we collect for the following purposes:
2.1. To Respond to Your Inquiries: We use the contact information you provide to respond to your inquiries, provide the information you requested, and communicate with you about our services.
2.2. To Improve Our Website: We may use the information we collect to analyze trends, monitor the effectiveness of our Website, and make improvements to enhance your user experience.
2.3. To Send Promotional Communications: With your consent, we may send you promotional emails or other communications about our services, special offers, or events that may be of interest to you. You may opt-out of receiving such communications at any time by following the unsubscribe instructions provided in the emails.
2.4. Legal Compliance: We may use and disclose your personal information to comply with applicable laws, regulations, legal processes, or governmental requests.
We do not sell or rent your personal information to third parties. However, we may share your personal information with trusted third-party service providers who assist us in operating our Website and providing our services. These service providers are contractually obligated to handle your information securely and are prohibited from using it for any other purpose. We may also share your information when required by law or to protect our legal rights or the rights, property, or safety of others.
We take reasonable technical and organizational measures to protect the personal information we collect. However, please note that no data transmission over the internet or electronic storage method is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security.
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected or as required by law. When we no longer need your information, we will securely dispose of it.
You have certain rights regarding your personal information under the UK GDPR. These rights include:
6.1. Right to Access: You have the right to request access to the personal information we hold about you and receive a copy of that information.
6.2. Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal information we hold about you.
6.3. Right to Erasure: In certain circumstances, you have the right to request the deletion of your personal information.
6.4. Right to Restrict Processing: You have the right to request the restriction of processing of your personal information under certain conditions.
6.5. Right to Data Portability: You have the right to receive your personal information in a structured, commonly used, and machine-readable format and have the right to transmit that data to another controller.
6.6. Right to Object: You have the right to object to the processing of your personal information under certain circumstances.
To exercise your rights or if you have any questions or concerns about our privacy practices, please contact us using the contact information provided below.
We may update this Privacy Policy from time to time to reflect changes in our practices or legal obligations. We encourage you to review this Privacy Policy periodically for any updates. The updated Privacy Policy will be effective as of the revised effective date indicated at the top of this page.
If you have any questions, comments, or requests regarding this Privacy Policy or our privacy practices, please contact us by email at edinburgh.kidney@ed.ac.uk
Last Updated:
4th September 2023